3 Things David Can Learn From Goliath

来源:搜狐教育 2016-10-26 12:32:00

Weinnovatorsliketothinkofourselvesasunderdogs.Littleguysstandinguptotheestablishmentanditsbattalionsofbeigecubicles.

Whileourentrepreneurialdesiretodisruptthestatusquoisusuallyhealthy,I'vecometobelievethatdisruptionasanenduntoitselfisnotterribly...constructive.It'seasytodiminishbig,establishedcompaniesassleepy,lumberingGoliathsjustwaitingtobetakenoutbyyouandyourbleeding-edgeSoftware-as-a-Serviceslingshot,butthat'dbeamistake.

Why?

Mostbigincumbentsstartedoutassmall,scrappyoutfitslikeyours.Whiletheymaylackyourbusiness'agility,moxieandyouthfulgoodlooks,thefactisthatthey'velikelyforgottenmorethanyou'vebeguntolearnaboutyoursharedgoal:Profitable,sustainablegrowth.

HerearejustafewofthenuggetsofwisdomthatGoliathwouldlovetosharewithDavid,ifonlyhe'dputdownthatslingshotandrespecthiseldersforachange.

1.InsightsMatterMorethanIdeas

Bigcompaniesknowthatclevernewideasareadimeadozen.Corporatehallsarelitteredwithtried-and-failed"ideacontests".There'snoshortageofnewfangled,super-shinystuffyoucouldbedoingatthisverysecond.

Goliathknowsthattherealrocketfuel,itturnsout,isincustomerinsights.Areyouobsessedwithyouridea-du-jour,orwithmorefullyunderstandingyourcustomers'unmetneeds?

Aclevernewconceptwillgetyougoing,butcustomerrelevancewillgetyougrowing.

2.SuperheroesDon'tScale

Congratulations:You'reanexceptionalentrepreneur.Oneinamillion.Acan'tmissmixof"workharderandsmarter".Asyougoabouthiring,youlooktobringonlike-mindedsouls,likeyou,whoaresingular,visionarytalents.Thenthebogglehits:Therearen'ttoomanysuperheroesoutthere,andthefewyoudigupareawfullyexpensive.

Goliathdoesn'thiresuperheroes,becauseheknowsthatexceptionallyconceivedstrategies,processes,andtechnologiescanhelpregularemployeesachieveexceptionalteamresults.

Ican'ttellyouhowmanyhoursI'vespentinsearchof10xsoftwarewizardswhenIshouldhaveinsteadbeendesigninga10xteamaroundreadilyavailable,raring-to-gomuggles.

3.ConstraintsWillSetYouFree

EntrepreneurialADD.You'vecertainlyexperiencedit,evenifyou'venevercalleditbythatname.Inoureffortstostayflexibleandopentoopportunity,wespreadourselvestoothinattheexpenseofsoundstrategy.Wesayyestocustomerrequeststhatdiluteourcoremission.

Goliathdespisesdistractions.He'sbuiltforpredictability,notpossibility.Heexcelsatsaying"No".

MichaelPorterfamouslysaidthat"Theessenceofstrategyischoosingwhatnottodo."Establishedcompanieshaveaknackforrecognizingtheirknitting,andstickingtoit.Alittleofthatvirtuegoesaverylongwaywithentrepreneurs.

Insummary:Thenexttimeyoufindyourselftemptedtobadmouthsomeold-schoolmarketincumbentoranother,putdownyourslingshot,andrememberthatthecompanyyou'reouttodisruptmightactuallybemoreusefultoyouasapartnerthanapunchingbag.

Butyoushouldprobablystillgetofftheirlawn.

转载自:INC.

产权及免责声明

感谢原作者的辛苦创作,本站所有内容均来网络或“城大创新创业教育”公号编辑,编辑后增加的插图均来自于互联网,我们对文中观点保持中立,对所包含内容的准确性、可靠性或者完整性不提供任何明示或暗示的保证,请仅作参考。文章版权及插图属于原作者。如果分享内容侵犯您的版权或者非授权发布,请及时与我们联系,我们会及时处理。谢谢!

想了解创新教育发展前沿,请关注:

微信公号:pipe3333

公号名称:城大创新创业教育

点击查看原文

相关链接